Friday, August 31, 2007

Heinz Challenge Ad

Erik Rubner, son of Michael Rubner, a Detroit camera guy, shot & edited this spot for the Heinz Challenge with John Mabila and Charles Green. Three-man crew, one day shoot. Michael posted it to the Michigan production email list to which I subscribe.

It is a really cool spot, combining an old film look with the modern world by the television liason. They have the effect of the hand reaching out of the TV (not quite as ominous as the similar action in 'The Ring' and use spot color, as seen in 'Sin City'. It's a clever ad.


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