Sunday, December 02, 2007

Sharp Aquos Commercial - Floating Screens

I'm watching Planet Earth on Discovery Channel tonight and they're playing these commercials. Wieden + Kennedy did the ads (I think that agency has come up twice this week on the Inspirations). The spots up aren't on their site yet.

I'm guessing that all the footage must be tracked and placed on to the screens in post. I can't imagine that they did this live. They did use a vfx artists. I saw her name in the credits - Sophie Gateau. Do you know how the commercial was done? Please leave a comment.



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