Tuesday, November 18, 2008

Madagascar: Escape 2 Africa Big and Chunky Video

Fun text animations and CGI for the new Dreamworks film Madagascar: Escape 2 Africa.

Madagascar: Escape 2 Africa Big and Chunky Video

My friend Dru Nget worked on the video, but didn't mention that part to me for quite a while! Here is the press release about the project.

(November 18, 2008; Los Angeles) Entertainment design and branding studio, Shine, has conceived, designed and produced two music videos for Dreamworks Animation's new film, "Madagascar 2: Escape 2 Africa". The music videos were created for use on MTV.com, Nickelodeon, and as bonus features with the movie's soundtrack which was released by Interscope Records. They are also being used as viral marketing videos online.

The video ideas were conceived by Shine. The character animation was created by the in-house team of animators at Dreamworks Animation, and were used throughout each piece. Shine edited the characters together, created custom graphic animated environments and backgrounds, and integrated it all together to make original music videos for each featured song. The songs were written and performed by the Interscope Records artist Will.i.Am.

ABOUT SHINE. Shine is a creative design and production studio specializing in branding and storytelling for the entertainment and advertising industries. With its roots planted in Hollywood, Shine's team leverages its conceptual thinking and deep experience in branding, advertising and design to help some of the biggest names in the entertainment and advertising worlds communicate their message. Shine's mission is to fuse striking conceptual thinking with the cutting edge crafts of full-motion electronic media in an effort to distinguish brands, personalities, stories and experience.

music artist: Will.i.am
client: DreamWorks Animation
Paramount Pictures
Interscope Records
Shine credits:
Creative Director; Michael Riley
Executive Producer; Bob Swensen
Editor; Adam Bluming
Designer / Animator; Dru Nget
Designer / Animator; Zee Nederlander
Designer / Animator; Ara Devejian
Designer / Animator; Larry Duenas
Designer / Animator; Mike Cahill
Designer / Animator; Link Huang

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