Friday, May 29, 2009

The Crystal Method - Drown In The Now

Directed by Alexandre Moors and Jessica Brillhart. Here are some excerpts of an interview the directors did for Flavorwire.

Flavorwire: Tell us about the concept behind the video. It has some echoes of Sin City/The Spirit - was that intentional?

Alexandre Moors: Kind of. The label definitely referred to it at the beginning. They liked the black-and-white urban animated style that would fit within the Crystal Method album aesthetic. But, from the beginning, we aimed at taking it somewhere fresh and unique.

Flavorwire: What was the process involved in creating the animated world?

AM: The video came out of the UVPHACTORY studio, and that's kind of what we do there, mixing live-action, 2D animation, and 3D elements - merging all these different components into one world. The trick is to make it seamless. In that way, I particularly appreciate how the live-action (Matisyahu) works within the graphics. He really blends it together and creates this iconic presence.

Jessica Brillhart: Yeah, it was a definitely collaborative effort. Alex and I came up with the groundwork, and then our team of 2D/3D animators and designers took it from there, with us pointing annoyingly at their screens, spewing whatever we thought worked or didn't. I suppose that's an obvious part of the process.

The Crystal Method - Drown In The Now from IgnitionVM on Vimeo.

The Crystal Method's new video, Drown In The Now (featuring Matisyahu) from the May 2009 release, Divided By Night.

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