Tuesday, June 23, 2009

Palm Pre from Sprint Commercial

I saw this spot during Jimmy Kimmel Live last night and thought the visuals were very cool. I don't really care for the song, but I do really like the ad. The song is called Doorway by IO Echo, fronted by a woman named Joanna Gikas, who is some sort of celebrity.

They built a gigantic Facebook set for the ad shot at Warner Bros. film studios.

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MediaCurves.com just conducted a study with 305 viewers of a new controversial ad by Sprint promoting their new Palm Pre phone. The majority of viewers reported that “inspiration” and “happiness” were the emotions they felt most while watching the commercial. The study also revealed that the majority of viewers (67%) reported that the ad was either somewhat effective or extremely effective, while 16% of viewers indicated that the ad was confusing. More in-depth results please visit http://www.mediacurves.com/Advertising/J7490-SprintAd/Index.cfm.
Thanks,
Ben
 
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